How to Track Direct Mail Conversions: The Complete Guide for UK Marketers
If your marketing budget is under scrutiny, sending mail without a clear attribution model is a risk you don’t need to take. While JICMAIL data…
Measuring Direct Mail Effectiveness: The Complete 2026 UK Guide
According to JICMAIL’s 2024 Annual Report, 96% of all household mail is engaged with, yet a recent industry survey found that 41% of UK marketers…