Keep your clients
before they start
shopping around.
From late 2026, every vet practice must publish prices on a comparison website. Get a quote today and we'll show you how easy it is to stay in front of your clients.
Tell us what you need.
We'll handle everything else.
Fill in the form and we'll come back with a clear quote. Once you're happy, we print, post and deliver you don't lift a finger. Here's what we can send for your practice.
Reminder letters, printed and posted for you
Vaccination reminders, annual health checks, dental month letters. We take your data, print, stuff and post. You don't touch a thing.
Targeted postcards to local pet owners
We can target by postcode, new movers and household type. A 500-postcard campaign within two miles of your practice is straightforward for us.
Same-day dispatch when it matters
Urgent run of letters? Seasonal campaign you've left late? We offer same-day dispatch from our facility near Liverpool.
Data handled properly
MPS, deceased and gone-away suppression so every piece goes to the right person and nothing is wasted.
Design help if you need it
Bring your own artwork, send us your branding and we'll lay it out, or ask us to design from scratch.
Lapsed client win-back campaigns
Clients you haven't seen in over a year? A warm, personalised letter from your practice brings many of them back. Often your highest ROI mailing.
New mover campaigns
Target recently moved households within your catchment area. We supply the data, you supply the offer. A first-registration postcard gets your name in front of new pet owners first.
Practice newsletters
A quarterly folded newsletter keeps clients connected between appointments. We print and post the lot, building trust in a way no email ever could.
Quality you can trust
Mailings Direct, are proud to have gained and retained internationally recognised accreditations, affiliations and certifications which demonstrate our commitment to quality, service and standards.
Here's how it works, in under 2 minutes.
If you've never used direct mail before, Vanessa explains the basics, what it is, how it works and why it consistently outperforms digital channels for getting a response. Then think about what that means for a vet practice: a physical reminder landing on a client's doormat is far harder to ignore than an email in a crowded inbox.
We used to spend nearly two hours every week printing reminder letters in the practice. Now we send Mailings Direct a spreadsheet and it just happens. Our appointment bookings are noticeably up since we started sending regular reminders.
What's working against your practice right now
You've built your client list over years. But a quiet client isn't a loyal client. The CMA changes mean pet owners will be actively encouraged to look elsewhere. Here's what's at stake.
Clients who haven't heard from you forget you exist
Most practices only contact clients when they call to book. Between appointments there's silence and that's where loyalty erodes, especially when a comparison website launches telling owners to shop around.
Retention riskVaccination and health check reminders go unsent
Your practice management system knows when every patient is due. But if that reminder isn't going out by post, many clients miss the appointment and some never rebook.
Missed revenueLapsed clients cost more to replace than to retain
A client you haven't seen in 18 months is nearly gone. A well-timed personal letter from a practice they already trust brings many of them back. Email won't do it. A letter will.
Win-back opportunityYou're printing and posting reminders in-house
If your receptionist is printing on a desktop printer, stuffing envelopes and buying stamps at the Post Office, you're paying over the odds and pulling your team away from the front desk.
Operational inefficiencyThe big chains have professional marketing. You don't.
CVS Group and Pets at Home invest heavily in client communication. Independent practices can compete but only by building the same habit of regular, professional contact.
Competitive pressureNew pet owners nearby don't know you're there
Someone moved into your postcode six months ago with a new puppy. They've registered elsewhere. A targeted postcard campaign to new movers puts your name in front of them first.
New client acquisitionEvery mailing a vet practice needs, handled.
From weekly reminder runs to one-off local campaigns, we print and post it all.
Vaccination reminders
Personalised letters to clients whose pets are due for boosters. We can send these weekly from your exported data.
Annual health check letters
Prompt clients to book a wellness appointment. Especially effective in spring and autumn.
Lapsed client reactivation
Target clients who haven't visited in 12–24 months with a warm personal letter from the practice team.
New mover campaigns
Target recently moved households within your catchment area. We supply the data you supply the offer.
Seasonal campaigns
Flea and tick season, dental month, senior pet health checks. A postcard by postcode keeps your name front of mind.
Practice newsletters
A quarterly folded newsletter keeps clients connected between appointments. We print and post the lot.
The CMA changes are coming. Your clients will be comparing you.
The Competition and Markets Authority ruled in March 2026 that vet practices must publish prices and be listed on a price comparison website. The practices already communicating with clients regularly will retain them. The ones that aren't will lose them to a competitor they never saw coming.
The practices that keep in touch will keep their clients.
A price comparison website doesn't know that your vet called on a Saturday to check on a poorly cat. A letter from you does. Regular personal communication is how independent practices compete with the big chains and always has been.
We help you build that communication into a routine. Not a once-a-year flurry a steady, reliable presence in your clients' letterboxes that keeps your practice front of mind.
Get a quote today →From quote to letterbox in days, not weeks.
You run a practice. You don't have time to manage print suppliers, stuff envelopes or chase the post office. Here's exactly what happens after you get in touch.
You request a quote
Tell us what you need, reminders, postcards, a lapsed client win-back letter. We'll ask a few quick questions about quantity and format, then come back with a clear, itemised price. No obligation. Usually same day.
We sort the design
Already have artwork? Send it over. Got a logo and some copy? We'll lay it out professionally. Starting from scratch? We can design the whole thing. Either way, you'll see a proof before anything goes to print.
Send us your data
A simple spreadsheet from your practice management system is all we need. We clean it, removing deceased records, gone-aways and suppressing against the Mailing Preference Service, so every piece lands with the right person.
We print, fold, stuff and post
Once approved, your job goes straight to our production facility near Liverpool. We print, fold, envelope and hand everything to Royal Mail. Same-day dispatch is available if you're up against it.
Your clients receive it. You get a clear invoice.
Print cost and Royal Mail postage shown as separate lines. No hidden fees. No postage markup. Ever. Just a clean invoice you can file and forget.
Straightforward pricing no surprises
We quote every job individually, but here's an honest indication of what most vet practices spend. Postage is always shown separately at Royal Mail cost.
Reminder letters
- Personalised A4 letter in C5 envelope
- Your logo, wording and signature
- Data cleaned and suppressed
- Royal Mail postage shown separately
- PDF proof before print
- Same-week turnaround
Postcard campaigns
- A5 or A6 full-colour postcard
- Targeted by postcode or your client list
- Design support available if needed
- Postage shown separately, at cost
- Ideal for seasonal or new mover campaigns
- Same-day dispatch available
Weekly reminder runs
- Template and data held on file
- You send the export, we post it
- No re-briefing each time
- Consistent quality, every run
- Invoiced per run
- Cancel or pause any time
Your clients' loyalty starts
in their letterbox.
Get a clear, itemised quote for your practice. No obligation, no pushy follow-ups.
Get a quote →