Attract More Dental Patients with Direct Mail + SmarterSend
Why Direct Mail Works for Dental Practices
Your dental patients are constantly bombarded with marketing messages — emails, social media posts, and online ads. With so much competing for attention, it can be hard to make your practice stand out.
In this post, we’ll show you how dental practices can combine direct mail with digital retargeting ads for a marketing strategy that actually works.
Reduce missed appointments
Attract more new patients
Build trust and loyalty
Maximise marketing ROI
By the end, you’ll see how direct mail and retargeted ads can work together seamlessly to grow your practice.
Direct mail offers a physical, tangible touchpoint that complements your digital campaigns:
Personal and professional – a well-designed postcard or letter lands in patients’ hands, reinforcing your message.
High engagement – studies show targeted direct mail campaigns achieve 24–48% higher response rates.
Trust-building – patients are more likely to engage with materials that feel credible and personalised.
How Smartersend Supercharges Your Campaigns
Combining direct mail with retargeting ads ensures potential patients see a consistent, recognisable message across channels:
Automated campaigns – launch targeted new patient offers and promotions with ease.
Retargeting ads – the same design from your direct mail appears online, keeping your practice top-of-mind.
Trackable ROI – Smartersend analytics show which campaigns are driving new patient enquiries, so you can see exactly what works.
This approach saves time, reduces stress, and maximises your marketing impact, helping your practice attract more new patients with every campaign.
Types of Direct Mail + Retargeting Campaigns
New patient offers – send engaging postcards or letters with special promotions to encourage enquiries and bookings.
Exclusive treatment promotions – highlight limited-time deals on popular services to drive interest.
Practice introduction campaigns – showcase your team, facilities, and unique services to households in your area.
Educational content with calls-to-action – share informative guides or tips that link back to a booking page, building trust while prompting action.
Conclusion
Direct mail is a powerful tool when paired with digital retargeting. By integrating SmarterSend, your campaigns reach patients both in their mailbox and online, increasing engagement, saving time, and improving ROI.
Question: Is your dental practice currently using direct mail to attract new patients?
Ready to see how combining direct mail with retargeting ads can grow your dental practice? Book a free demonstration with Mailings Direct today, and we’ll show you how to attract more patients, reduce no-shows, and improve your marketing ROI with confidence.