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We're proposing

A question for

A note

Hi James,

We wanted to reach out personally, not with a generic offer, but with something created specifically for Melon Optics.

A thousand postcards went out before Christmas 2024, and since then we have been thinking about how to make better use of what you already know about your customers. Four ideas built around the goggles they actually configured. Thirty seconds to see whether any of them are useful, with the detail underneath if you want it.

Vanessa DooleyMailings Direct

01  /  Work to date

What we've made together

November 2024A5 postcard mailing1,000

We still hold your artwork, your data spec and your postage rates, so picking this back up takes days rather than weeks.

1,000Postcards printed and posted
1Mailings, back in 2024
25+Years in business

02  /  The proposal

Four ideas for Melon Optics

Four direct mail ideas. The aim is to move away from one generic postcard to everyone and use personalisation, purchase history and seasonal timing to drive repeat purchases.

Printed insert · no postage

01Start here

Insert in Every Order

“You are already paying to send them a parcel.”

A printed card in every outbound order, promoting spare lenses, straps and frames. It needs no postage, no mailing data and no list, and it reaches the customer at the best moment there is, holding the thing they have just bought. The cheapest idea here and the quickest to get running.

  • A card in every outbound order, printed in bulk
  • Spare lenses, straps and frames as the message
  • No postage and no mailing data required
  • Re-printed each season rather than each campaign
Variable data postcard

02

Personalised Goggle Postcard

“A thousand cards, a thousand different goggles.”

Variable data lets us print the actual goggle combination each customer built on their own card, alongside the upgrade options that fit it. A brand built entirely on customisation should be sending mail that works the same way, and this is the one thing a generic postcard could never do.

  • Built from your order data, one card per customer
  • Their model, their colourway, their frame combination
  • Only the upgrades and lenses that fit what they own
  • Photochromic and low light lenses as the step up
Two targeted drops a year

03

Seasonal Lens Campaigns

“Clocks go back. Riding goes dark.”

Goggles are bought once and lenses are bought again and again. October for low light and winter, March for the start of the bike season. Mailed only to customers whose frames those lenses actually fit, so nobody gets an offer they cannot use.

  • October for low light and winter lenses
  • March for the start of the bike season
  • Sent only to owners of compatible frames
  • Booked as a pair so both slots are held
Collectible mail pack

04

Limited Edition Drops

“Rob Warner, Brother Cycles, Band of Climbers.”

Limited runs are the one thing in your range with a genuine deadline, and an email about them is gone in four seconds. A collectible pack with a mini print or a sticker sheet gets kept, stuck on a bike frame and photographed. Sent first to the people who bought the last one.

  • A mini print or sticker sheet in every pack
  • Sent first to previous limited edition buyers
  • Timed a week before the drop goes live online
  • Short runs, whenever a collaboration lands

03  /  Our part of the proposal

We'll design your next
campaign, free of charge.

Book your next campaign with Mailings Direct and the artwork is on us. Starting a campaign takes time, and we'd like to make that first step easier.

What's included

  • A creative concept tailored to your objective
  • Professional campaign artwork
  • Design adapted to the agreed mailing format
  • Print-ready artwork prepared for production
  • Reasonable revisions to get it right

Shall we work together again?

James, you don't need a campaign planned out. Tell us which idea interests you and we'll come back with a price and a schedule.

Ask us to quote it

Or email sales@mailingsdirect.co.uk
Or call Vanessa on 0151 393 1409