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We're proposing

A question for

A note

Hi Simon,

A lot can change in a short space of time. We wanted to reach out personally, not with a generic offer, but with something created specifically for your region.

Fifteen thousand leaflets went out last October and you haven't run another since. We think the leaflet was fine and the spread was wrong, so here is what we would do instead. Thirty seconds to see whether any of it is useful. The detail is underneath if you want it.

Vanessa DooleyMailings Direct

01  /  Work to date

What we've made together

October 2025DL leaflet distribution15,000

One round, spread across the region, and no way of telling which halls it filled. We still hold the artwork and the sector selection, so the next round is a short job.

15,000Leaflets delivered for you
1Rounds of distribution so far
25+Years in business

02  /  The proposal

Four ideas for your region

Parents pick a class by how far it is from the front door. Every one of these is about getting the leaflet closer to the hall, more often, in the order we would do them.

2,500 homes per hall

01Start here

Cover the walk to the hall, not the region

“No parent drives past three halls to reach the fourth.”

Fifteen thousand across a region is a few hundred doors near each venue, which is not enough to be noticed anywhere. The same fifteen thousand split as six runs of 2,500 around six halls puts real weight within a ten minute walk of the door, which is the only distance that matters to a parent on a school night.

  • A tight radius drawn around each training venue
  • The same total volume, concentrated rather than spread
  • One venue, one class night and one instructor named on the leaflet
  • Halls with spare capacity prioritised over full ones
Two drops a year

02

Land in the fortnight before term starts

“Parents sign children up in September and January.”

October is three weeks after the decision has already been made. A leaflet in the last week of August and the first week of January arrives while parents are actively looking for something to fill a weeknight, and it costs no more to deliver it then than at any other time.

  • Late August and early January as the two fixed drops
  • Booked in advance so the slots are held
  • A third run before Easter if the first two work
  • Classes running fifty weeks a year as the reassurance
A code per venue

03

Know which halls it actually filled

“One round, no idea where it worked.”

Every venue gets its own QR code and landing page, so a scan tells us the hall it came from. After one round you stop guessing which areas respond and put the next round where the free trials were booked.

  • A unique QR code per training venue
  • A landing page that books the free trial class
  • Trials counted by hall, not just in total
  • A one page report after each round
A few hundred at a time

04

Drop the streets your students already live on

“Children join clubs their friends are already in.”

The warmest cold audience you have is the neighbours of your current students. Short runs around the postcodes on your own register, telling those streets that children a few doors away already train on a Tuesday at the church hall.

  • Small runs built from your existing student postcodes
  • Named venue and class night rather than a general advert
  • Cheap enough to run between the two main drops
  • Family and sibling rates as the reason to act now

03  /  Our part of the proposal

We'll design your next
campaign, free of charge.

Book your next campaign with Mailings Direct and the artwork is on us. Starting a campaign takes time, and we'd like to make that first step easier.

What's included

  • A creative concept tailored to your objective
  • Professional campaign artwork
  • Design adapted to the agreed mailing format
  • Print-ready artwork prepared for production
  • Reasonable revisions to get it right

Shall we work together again?

Simon, you don't need a campaign planned out. Tell us which idea interests you and we'll come back with a price and a schedule.

Ask us to quote it

Or email sales@mailingsdirect.co.uk
Or call Vanessa on 0151 393 1409