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We're proposing

A question for

A note

Hi Gemma,

A lot has changed since October 2024. We wanted to reach out personally, not with a generic offer, but with something created specifically for Fluent Architectural Design Services.

Twenty thousand leaflets went out that October, and since then we have been thinking about how to make the next round work harder. Four ideas built around local proof, tracking and your VR walkthroughs. Thirty seconds to see whether any of them are useful, with the detail underneath if you want it.

Vanessa DooleyMailings Direct

01  /  Work to date

What we've made together

October 2024Leaflet distribution, target-rich sectors20,032

A full round of coverage across your area. The ideas below build on it, focusing the volume on your best streets so you can see which ones send enquiries.

20,032Homes reached across your patch
1Rounds of distribution so far
25+Years in business

02  /  The proposal

Four ideas for Fluent Architectural Design Services

Four leaflet distribution campaigns. The aim is to move from one large, untracked drop to smaller repeated campaigns that use local proof, tracking and your VR capability to generate enquiries.

Distribution · 5,000 × 4

01Start here

Smaller Area, More Drops

“Nobody decides to extend on a Tuesday in October.”

Instead of 20,000 homes once, take the best 5,000 and drop them four times across the year, with a different message each time. Four chances to arrive in the month a family finally runs out of room, for roughly the same spend as a single large round.

  • The best 5,000 homes, kept and re-used
  • Four drops across the year rather than one
  • A different message each time, not the same leaflet
  • Roughly the same spend as October 2024
Distribution · coded by sector

02

Track Every Area

“Know exactly which streets send enquiries.”

Every postcode sector gets its own QR code or call-tracking number, so each enquiry tells you where it came from. After one round you know which streets respond, and the next round goes where the enquiries are rather than where the map looked tidy.

  • A unique QR code per postcode sector
  • A call-tracking number for people who would rather ring
  • Enquiries counted by area, not just in total
  • A one page report after each drop
Distribution · a few hundred at a time

03

Target Around Existing Projects

“We designed the extension at number 12.”

When a project is approved, underway or completed, we leaflet the few hundred homes around it. Neighbours can see real work happening on their own street, which is more convincing than anything a leaflet can claim on its own.

  • A short run around each approved, live or finished project
  • Triggered by your job list, not a campaign calendar
  • Real work on the street as the proof
  • A QR code to that project’s VR walkthrough
Distribution · the leaflet itself

04

Lead With VR Walkthroughs

“Walk through your extension before you build it.”

Every architectural leaflet promises drawings and planning. Very few can offer a walk through the finished space on a phone. Putting Fluent’s 360 and VR walkthroughs on the front, with a QR code straight to a real project tour, gives people a reason to scan today.

  • A QR code straight to a real 360 project tour
  • The free on-site consultation as the next step
  • Your fixed quote in three working days as the reason to act

03  /  Our part of the proposal

We'll design your next
campaign, free of charge.

Book your next campaign with Mailings Direct and the artwork is on us. Starting a campaign takes time, and we'd like to make that first step easier.

What's included

  • A creative concept tailored to your objective
  • Professional campaign artwork
  • Design adapted to the agreed mailing format
  • Print-ready artwork prepared for production
  • Reasonable revisions to get it right

Shall we work together again?

Gemma, you don't need a campaign planned out. Tell us which idea interests you and we'll come back with a price and a schedule.

Ask us to quote it

Or email sales@mailingsdirect.co.uk
Or call Vanessa on 0151 393 1409