Menu
A ring box bearing the Mailings Direct monogram

We're proposing

A question for

A note

Hi Gemma,

A lot can change in a short space of time. We wanted to reach out personally, not with a generic offer, but with something created specifically for Fluent.

It's coming up to two years since those 20,032 leaflets went out, and you haven't run another. We've had a proper think about why that might be, and what we'd do differently. Thirty seconds to see whether any of it is useful. The detail is underneath if you want it.

Vanessa DooleyMailings Direct

01  /  Work to date

What we've made together

October 2024Leaflet distribution, target-rich sectors20,032

One round, wide coverage, no way of telling which streets replied. That's the honest summary, and it's the starting point for everything below.

20,032Homes reached across your patch
1Rounds of distribution so far
25+Years in business

02  /  The proposal

Four ideas for Fluent

Twenty thousand homes once is a single impression on a decision people take months over. These four are about fixing that, in the order we'd do them.

Same budget, four drops

01Start here

Half the doors, four times the drops

“Nobody decides to extend on a Tuesday in October.”

This is the one we would change first. For what one round of 20,032 costs, we could take the best 5,000 of those homes and put something through the door four times across a year. Four chances to arrive in the month a family finally runs out of room, instead of one.

  • The best 5,000 of the 20,032, kept and re-used
  • Four drops across the year rather than one
  • A different message each time, not the same leaflet again
  • Roughly the same spend as October 2024
Per-sector tracking

02

Know which streets actually replied

“You had no way of telling whether it worked.”

That is on us as much as anyone. Every sector gets its own QR code and landing page, so a scan tells us the street it came from. After one round you stop guessing and start dropping where the enquiries are.

  • A unique QR code per postcode sector
  • A landing page that records where each scan came from
  • A call-tracking number if you would rather people ring
  • A one-page report after each drop, by sector
A few hundred at a time

03

Drop the streets around every job you finish

“We designed the extension at number 12.”

Nothing sells an extension to a street like the extension on that street. Each time a project gets approval or the scaffolding goes up, we drop the few hundred homes immediately around it. Small runs, triggered by your job list, and the cheapest enquiries you will ever buy.

  • A short run around each live or completed project
  • Triggered by your jobs, not by a campaign calendar
  • Proof on the doorstep rather than a claim in a leaflet
  • A QR code to that project’s VR walkthrough
The leaflet itself

04

Lead with the VR walkthrough

“Walk through your extension before you build it.”

Worth saying once the first three are running. Every architectural leaflet promises drawings and planning approval. Almost none of them can offer a walk through the finished space on a phone. That belongs on the front, not in the services list.

  • A QR code to a live 360 tour of a real project
  • The free on-site consultation as the next step
  • Your fixed quote in three working days as the reason to act

03  /  Our part of the proposal

We'll design your next
campaign, free of charge.

Book your next campaign with Mailings Direct and the artwork is on us. Starting a campaign takes time, and we'd like to make that first step easier.

What's included

  • A creative concept tailored to your objective
  • Professional campaign artwork
  • Design adapted to the agreed mailing format
  • Print-ready artwork prepared for production
  • Reasonable revisions to get it right

Shall we work together again?

Gemma, you don't need a campaign planned out. Tell us which idea interests you and we'll come back with a price and a schedule.

Ask us to quote it

Or email sales@mailingsdirect.co.uk
Or call Vanessa on 0151 393 1409