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A ring box bearing the Mailings Direct monogram

We're proposing

A question for

A note

Hi Ria,

A lot can change in a short space of time. We wanted to reach out personally, not with a generic offer, but with something created specifically for FCI.

Two mailings in three months at the start of the year, and nothing since April. The black envelopes were the right instinct, so the question is who gets the next one. Thirty seconds to see whether any of this is useful. The detail is underneath if you want it.

Vanessa DooleyMailings Direct

01  /  Work to date

What we've made together

January 2026Letter mailing, 120gsm, black envelope1,341
April 2026Letter mailing, 120gsm, black envelope507

1,848 letters, just over £2,000 of print and postage, and an envelope that looks like it cost more than it did. We still hold the artwork and the stock spec, so the next one is a short job.

1,848Letters printed and posted
2Mailings, both this year
25+Years in business

02  /  The proposal

Four ideas for FCI

A luxury pack is wasted on a broad list and worth every penny on a narrow one. All four of these are about who receives it, in the order we'd do them.

C5 pack, 500 practices

01Start here

Send the black envelope to the trade

“One architect furnishes forty houses.”

A homeowner buys a sofa once. An interior designer, an architect or a developer specifies for client after client, and you already work with all three. Five hundred London practices is a smaller, richer list than eighteen hundred households, and it is the one list a luxury pack is built for.

  • Interior designers, architects and developers across London
  • Named director or head of interiors, not the practice inbox
  • A pack worth keeping: stock, finish and weight doing the talking
  • The showroom appointment as the single call to action
Monthly trigger list

02

Reach the homes about to be furnished

“Planning approved in March. Furniture needed by autumn.”

Householders with an approved extension or new build are six to twelve months from an empty room and a budget. That list refreshes every month in your boroughs, and almost nobody in your category is mailing it.

  • Approvals in your target boroughs, refreshed monthly
  • A small run each month rather than one large drop
  • Timed to land when the build finishes, not when it starts
  • Free design consultation as the reason to reply
Off your own ledger

03

Go back to the customers you already have

“They bought the sofa. They still have a dining room.”

A house is furnished in stages, over years. Anyone who bought from you two or three seasons ago is a warm, named, high-value prospect for the next room, and they already know what your delivery and service are like.

  • Selected from your sales records by room and by date
  • Personalised with what they bought and when
  • Small monthly runs rather than one annual push
  • Handwritten outer for the highest-value names
Deadline-led letter

04

A letter that can honestly say “when it’s gone, it’s gone”

“One of a kind, already in the building.”

Luxury furniture rarely has a deadline, which makes it easy to put off. Ex-display and one-off showroom pieces genuinely do, and that is the one message in your business that earns an urgent envelope.

  • A named piece, a photograph and a price
  • Sent to your warm list and the trade list together
  • Short runs, whenever the showroom is refreshed
  • A QR code to that piece, not to the homepage

03  /  Our part of the proposal

We'll design your next
campaign, free of charge.

Book your next campaign with Mailings Direct and the artwork is on us. Starting a campaign takes time, and we'd like to make that first step easier.

What's included

  • A creative concept tailored to your objective
  • Professional campaign artwork
  • Design adapted to the agreed mailing format
  • Print-ready artwork prepared for production
  • Reasonable revisions to get it right

Shall we work together again?

Ria, you don't need a campaign planned out. Tell us which idea interests you and we'll come back with a price and a schedule.

Ask us to quote it

Or email sales@mailingsdirect.co.uk
Or call Vanessa on 0151 393 1409