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Hi Mike,

A lot can change in a short space of time. We wanted to reach out personally, not with a generic offer, but with something created specifically for you.

We have a proposal we'd like you to see.

Your personalised proposal is ready

01

A look back

What we've made together

DateCampaignQuantity
Oct 2024A5 postcard mailing1,600
Nov 2024A5 postcard mailing250
Jan 2025A5 postcard mailing250
Apr 2025A4 letter mailing1,000

Four campaigns. One relationship we'd genuinely love to restart.

0Campaigns we've produced for Exchequer
0Items printed, addressed and posted
0Years we've been doing this
02

Our proposal

Four ideas for Exchequer

Proposal One Our recommendation

Reactivate previous agency relationships

“It's been a while. Shall we talk?”

The most natural campaign is the one you're holding. A personalised mailing to recruitment agencies and referral partners Exchequer hasn't worked with recently, reopening conversations with people who already know the business.

How it could work

  • Personalised postcard or letter to the named decision-maker
  • Messaging built on the existing relationship, not a cold pitch
  • A clear reason to reconnect about current payroll requirements
  • QR code to a personalised landing page or booking form
  • Digital follow-up through SmarterSend
Proposal Two

A compliance conversation for recruitment agencies

“Choose your payroll partner with confidence.”

Timely, because the umbrella market faces significant PAYE and labour-supply-chain changes from April 2026. Supplier choice becomes a live question for agencies, and reliability is what Exchequer is known for.

How it could work

  • Targeted mailing to agencies in selected sectors or regions
  • A premium-format piece on the questions agencies should be asking
  • A downloadable checklist or guide behind a QR code
  • A no-pressure conversation as the call to action
Proposal Three

Help contractors understand their options

“Umbrella or CIS? Let's make it clearer.”

An educational campaign aimed at contractors themselves. Rather than leading with a sales message, it offers something genuinely useful and guides people towards the right conversation.

How it could work

  • A striking postcard introducing a plain-English contractor guide
  • QR code to a landing page explaining the options
  • A short enquiry or request-for-information journey
  • Follow-up tailored to what each recipient asked about
Proposal Four

A new-business campaign built around trust

“You find the talent. We'll help take care of the payroll.”

The same thinking, pointed at agencies that don't yet work with Exchequer. We'd translate reliable, compliant and easy into a focused new-business campaign.

How it could work

  • Highly targeted data selection, agency by agency
  • A personalised piece introducing the services and the personality
  • One strong call to action, not four competing ones
  • Digital follow-up to stay visible after the mail arrives

This campaign was designed to win you back.
Imagine what we could create to win your customers back.

03

And here's our part

Complimentary campaign design

Book your next campaign with Mailings Direct and we'll design the artwork for you, at no additional cost.

Starting a campaign takes time. There is an idea to develop, a message to refine and artwork to create. We'd like to make that first step easier.

What's included

  • A creative concept tailored to your objective
  • Professional campaign artwork
  • Design adapted to the agreed mailing format
  • Print-ready artwork prepared for production
  • Reasonable revisions to get it right

You bring us the objective  ·  We'll bring the campaign to life

Our question is…

Shall we work
together again?

Mike, we don't expect you to have a campaign planned out. If one of these ideas sparks a conversation, that's enough.

Email us Request a call