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We're proposing

A question for

A note

Hi Stephen,

A lot has changed since October 2023. We wanted to reach out personally, not with a generic offer, but with something created specifically for Africa Inland Mission.

The quarterly booklets were one of our favourite jobs to run, and we would love to get them going again. Four ideas below, all about making each mailing work harder. Thirty seconds to see whether any of them are useful, with the detail underneath if you want it.

Vanessa DooleyMailings Direct

01  /  Work to date

What we've made together

Quarterly booklet mailings, sent out for your supporter campaigns several times a year, up to October 2023.

We still hold your artwork, your data spec and your postage rates, so picking this back up takes days rather than weeks.

4Mailings a year, when it was running
3Years since the last one
25+Years in business

02  /  The proposal

Four ideas for Africa Inland Mission

Four direct mail ideas. The aim is to restart regular contact with your supporters while using better data, clearer asks and targeted donor groups, so every mailing is worth more.

Data screening · before print

01Start here

Clean the Supporter Data First

“Three years is a long time on an address list.”

Before anything restarts, the supporter file is screened for gone-aways, deceased records and duplicates. It saves the print and postage on every piece that was never going to arrive, and it makes sure no appeal lands somewhere it would cause upset.

  • PAF, gone away and deceased screening before print
  • Duplicates merged across the supporter records
  • A count of what came off the file, so you can see the saving
  • Done once, then maintained ahead of each mailing
Booklet mailing · quarterly

02

Restart the Quarterly Booklet

“News is lovely. News with a reply device raises money.”

The quarterly kept supporters close to the work. Bringing it back with one clear fundraising ask, a reply form and envelope, and Gift Aid capture in every edition means each issue keeps people informed and raises money at the same time.

  • The format and spec you were already running
  • A reply device and a reply envelope in every issue
  • One clear ask per mailing, not three competing ones
  • Gift Aid capture built into the response form
Personalised letter

03

Convert One-Off Donors to Regular Giving

“A regular giver is worth many times a single gift.”

A personalised letter sent only to previous one-off donors, referencing their last gift and inviting them to become monthly supporters. A small, focused run to the people most likely to say yes, and one of the highest return mailings a charity can send.

  • Selected from your giving records, not the whole file
  • Personalised with their last gift and its date
  • A standing order or Direct Debit form enclosed
  • Small run, so it costs very little to test
Printed pack · once a year

04

Legacy Giving Campaign

“Nobody writes a will because of an email.”

A thoughtful printed pack for long-standing supporters, introducing legacy giving gently and inviting them to request further information. It needs privacy, care and no pressure, which is exactly what a considered piece of print can offer.

  • A considered pack rather than an appeal leaflet
  • Sent to supporters of long standing only
  • An invitation to request information, not to decide
  • Run once a year, quietly, on its own

03  /  Our part of the proposal

We'll design your next
campaign, free of charge.

Book your next campaign with Mailings Direct and the artwork is on us. Starting a campaign takes time, and we'd like to make that first step easier.

What's included

  • A creative concept tailored to your objective
  • Professional campaign artwork
  • Design adapted to the agreed mailing format
  • Print-ready artwork prepared for production
  • Reasonable revisions to get it right

Shall we work together again?

Stephen, you don't need a campaign planned out. Tell us which idea interests you and we'll come back with a price and a schedule.

Ask us to quote it

Or email sales@mailingsdirect.co.uk
Or call Vanessa on 0151 393 1409