The Challenge: Breaking Through Digital Noise in the Aesthetic Industry
In today’s crowded digital landscape, aesthetic clinics struggle to stand out. With everyone competing on social media and Google Ads, one forward-thinking clinic decided to try something different: SmarterSend – our done-for-you direct mail and retargeting ads system.
Their goal? Acquire new members cost-effectively while breaking through the digital noise.
The result? An incredible 1,122% ROI and 40 new members from a single, strategically executed SmarterSend campaign.
What is SmarterSend?
SmarterSend is our done-for-you marketing system that combines the tangible impact of direct mail with the precision of digital retargeting ads. It’s not just postcards, it’s a complete two-channel approach designed to maximise response and ROI.
SmarterSend includes:
- Personalised direct mail (postcards, brochures, letters)
- Social media retargeting ads (Facebook/Instagram)
- Coordinated multi-touch campaigns
- Custom landing pages
- Real-time tracking dashboard
- Done-for-you campaign management
We handle everything, you just watch the results come in.
The Strategy: How SmarterSend Works
Step 1: Precision Targeting
We started by profiling the client’s membership to understand their ideal customer. Then we identified 5,000 local contacts who matched their ideal customer profile, ensuring every piece of mail reached someone genuinely likely to be interested in aesthetic treatments.
Step 2: Two-Channel Campaign Launch
This is where SmarterSend truly shines. Instead of just sending mail and hoping for the best, we orchestrated a coordinated direct mail + retargeting campaign:
Personalised Direct Mail
- Premium quality printing reflecting the clinic’s luxury positioning
- Personalised content using variable data printing (VDP)
- Clear call-to-action with special member offer
- Mailed to 5,000 profiled local prospects
Social Media Retargeting Ads
- Coordinated Facebook, Instagram, Gmail and Youtube ads running simultaneously
- Retargeting ads shown to the same people who received the mail
- Reinforced the message across physical and digital touchpoints
- Consistent branding and messaging across both channels
- Increased frequency and recall
Dedicated Landing Page
- Custom landing page optimised for conversions
- Seamless booking experience
- Mobile-responsive design
- Tracked all interactions and conversions
Real-Time Tracking Dashboard
- All-in-one SmarterSend dashboard showing live results
- Phone call tracking monitored
- Landing page visits and conversions tracked
- See exactly which channels drive bookings
- Measure ROI in real-time
The Results: Exceptional ROI
Overall Projection (Conservative Estimate):
- 12 new members
- £16,848 in revenue
- £12,253 profit
- 266% ROI
Actual Return (Full SmarterSend Impact):
- 40 new members (including referrals and extended impact)
- £56,160 in total revenue
- £51,565 net profit
- 1,122% ROI
Total Investment: £4,595
(including postage, printing, design, retargeting ads, landing page, and tracking)
Why SmarterSend Outperforms Single-Channel Marketing
1. Multi-Touch Reinforcement
Prospects saw the clinic’s message across two powerful touchpoints:
- Physical brochure in their mailbox
- Facebook/Instagram retargeting ads on their feed
- Landing page when they clicked through
Seeing the same message in both physical and digital spaces builds trust and dramatically increases conversion rates.
2. Tangible + Digital = Unbeatable Combination
While competitors rely on either direct mail or digital ads, SmarterSend combines both:
Direct Mail Strengths:
- 80-90% open rate (can’t be ignored)
- Tangible credibility and premium feel
- Longer shelf life (kept for days/weeks)
- Cuts through digital noise
Retargeting Ads Strengths:
- Reinforces the message digitally
- Reaches prospects where they spend time online
- Increases frequency and recall
- Cost-effective digital touchpoint
Together = Exponentially Better Results
3. Done-For-You Simplicity
You don’t need to:
- Design the mail pieces (we do it)
- Manage the mailing list (we handle it)
- Set up retargeting ads (we create and run them)
- Track results manually (dashboard does it automatically)
We handle everything. You just approve the creative and watch the bookings roll in.
4. Real-Time Tracking & Proof of ROI
The SmarterSend dashboard shows exactly:
- How many people received mail
- How many visited the landing page
- How many called or booked
- Which channel drove each conversion
- Exact ROI calculation
No guesswork, just clear, measurable results.
5. Coordinated Timing
Unlike running direct mail and digital ads separately, SmarterSend coordinates the timing:
- Mail hits mailboxes
- Retargeting ads start showing to the same people
- Both channels work together during the same timeframe
- Maximum impact through synchronised messaging
Conclusion
This aesthetic clinic achieved a 1,122% ROI and acquired 40 new members with SmarterSend, turning a £4,595 investment into £51,565 in profit.
By combining the tangible impact of direct mail with the precision of retargeting ads, SmarterSend delivers results that neither channel can achieve alone. And because it’s completely done-for-you, you get expert-level marketing without the learning curve or ongoing management.