What is the Cheapest Way to do Bulk Mailing?

Although we are in an era where digital marketing is thriving, print marketing certainly still has its place in marketing, especially for businesses with subscriptions, memberships, where tangible materials can significantly enhance the sense of belonging and loyalty among customers. This tactile aspect of print can create a memorable brand experience that digital mediums struggle to replicate. However, the cost of sending mail, especially in bulk, can be a significant concern for businesses aiming to reach a wide audience without breaking the bank. With the price of a regular stamp at 79p for a single piece of mail, the expense quickly accumulates. Yet, there are strategies and services, such as those offered at Mailings Direct, that can significantly reduce these costs, particularly when dispatching more than 4,000 items.

Understanding Bulk Mailing

Bulk mailing refers to the process of sending a large volume of mail at once, which is a common practice for businesses conducting direct mail campaigns, newsletters, or promotional offers. The primary goal is to achieve cost efficiency and effectiveness in reaching a target audience.

The Cost-Effective Strategy with Mailings Direct

1. Leverage Postal Discounts: One of the most straightforward ways to reduce mailing costs is by taking advantage of postal discounts offered for bulk mailings. Services like Mailings Direct provide substantial discounts for volumes exceeding 4,000 items, making it a financially viable option for large-scale campaigns. These discounts are facilitated through the bulk mail services of postal authorities, which offer lower rates for pre-sorted and pre-processed shipments.
2. Optimise Mail Design: The design and format of your mail can significantly affect postage costs. Keeping your mail pieces light and within standard sizes can help you avoid additional charges. Mailings Direct assists in this process by reviewing all artwork and ensuring that it meets the optimal criteria for cost-effective mailing, without compromising the impact of your message.
3. Pre-Sort and Cleanse Your Mailing List: Pre-sorting your mail according to postal codes and cleansing your mailing list to remove outdated or incorrect addresses can further reduce costs. This not only ensures that your mail reaches the intended recipients but also avoids the expense and inefficiency of undeliverable mail.
4. Utilise Print and Mail Services: Integrating printing and mailing services can offer significant savings. By choosing a provider like Mailings Direct that handles both printing and mailing, you can streamline the process, reduce handling costs, and take advantage of bundled services. Additionally, all artwork is sent to the client for approval before mailing, ensuring that the final product meets your expectations and standards.
5. Consider Every Door Direct Mail (EDDM): For businesses targeting a local area, EDDM services offered by postal services can be a cost-effective solution. This option allows you to reach every address in a specific area without the need for individual addresses or names, at a reduced postage rate.
6. Monitor and Measure Results: Finally, closely monitoring the results of your bulk mailing campaigns can help you refine your strategy and ensure that you are getting the best return on your investment. This involves tracking delivery rates, response rates, and overall effectiveness, allowing you to make informed decisions about future mailings.

While the cost of a single stamp might seem prohibitive for bulk mailing campaigns, services like Mailings Direct offer a viable and cost-effective solution for reaching a large audience. By taking advantage of postal discounts, optimising mail design, cleansing mailing lists, and utilising integrated print and mail services, businesses can significantly reduce their mailing costs. At Mailings Direct, prior to sending out bulk mail on our client’s behalf, we send the final draft for client’s approval before mailing to ensure businesses are happy with the print and how it looks when mailed. Get in touch with us to find out more about our services.