In a world where attention is split between dozens of digital channels, direct mail remains one of the most trusted and effective ways to cut through the noise. But what if you could supercharge direct mail with digital precision, real-time tracking, and automated multi-channel follow-ups?
That’s exactly what SmarterSend does.
SmartSend is a next-generation direct mail platform that makes sending high-impact, measurable campaigns easier, faster, and smarter.
What is SmarterSend?
SmarterSend is a fully integrated direct mail and digital marketing platform that allows businesses to:
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Send physical mail to precisely targeted audiences.
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Follow up automatically with digital ads on Facebook, Instagram, Gmail, and even YouTube (premium feature).
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Track results in real time, including calls, clicks, and conversions.
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Automate campaigns based on triggers, timing, and customer behavior.
How SmarterSend Works
Smart Audience Targeting
Choose exactly who to reach, by postcode, demographic filters, or your own CRM lists. SmarterSend makes it easy to segment and send highly relevant messages to the right people.
Easy Campaign Setup
Design beautiful, attention-grabbing postcards, letters, or brochures. Upload your artwork, schedule your mailings, and set automation triggers, all in one platform.
Multi-Channel Retargeting
With SmarterSend’s digital overlay, your audience will see your brand not just in their mailbox, but also across social media and Gmail. Premium options even allow you to extend your reach to YouTube, creating a seamless, multi-touch experience.
Real-Time Performance Tracking
Track your results as they happen. SmartSend gives you a live dashboard to monitor calls, website visits, conversions, and campaign ROI, so you can see exactly how your mail is performing.
Continuous Optimisation
Use SmarterSend’s built-in reporting to refine your targeting, messaging, and scheduling. Learn what works and scale your success.
Why SmarterSend Works
- Direct mail open rates exceed 90%, far higher than digital channels alone.
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Multi-touch campaigns improve response rates by combining physical mail with digital reminders.
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Real-time tracking allows for immediate adjustments and optimisations.
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Automation reduces manual work, so you can focus on strategy, not process.
SmarterSend gives your campaigns the intelligence and agility they need to deliver better results, consistently.
Proven Success
Businesses using SmarterSend have achieved:
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Significant increases in customer response and ROI.
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Major revenue boosts through automated, data-driven mailings.
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Time savings by streamlining complex direct mail workflows.
When you send smarter, you send less but achieve more.
Ready to Get Started?
If you’re looking to modernise your direct mail and integrate it with your digital marketing, SmartSend is the solution for you.
Visit smartersend.app to get started.
Or call us on 0151 393 1409 to speak to our team about your next campaign.
SmartSend from Mailings Direct, bringing intelligence to your letterbox.