Direct Mail for Vet Practices | Mailings Direct
Direct Mail for UK Veterinary Practices

Your clients are about to
start shopping around.
Stay in their letterbox.

The CMA has changed the rules. From late 2026, every vet practice must publish prices and compete on a comparison website. The practices that communicate regularly with their clients will keep them. The ones that don't, won't.

90%+
of direct mail is opened and read
13+
years printing and posting for UK businesses
£0
postage markup Royal Mail rates only
Example direct mail postcard for a pet care practice
The challenge

What's working against your practice right now

You've built your client list over years. But a quiet client isn't a loyal client. The CMA changes mean pet owners will be actively encouraged to look elsewhere. Here's what's at stake.

01

Clients who haven't heard from you forget you exist

Most practices only contact clients when they call to book. Between appointments there's silence and that's where loyalty erodes, especially when a comparison website launches telling owners to shop around.

Retention risk
02

Vaccination and health check reminders go unsent

Your practice management system knows when every patient is due. But if that reminder isn't going out by post, many clients miss the appointment and some never rebook.

Missed revenue
03

Lapsed clients cost more to replace than to retain

A client you haven't seen in 18 months is nearly gone. A well-timed personal letter from a practice they already trust brings many of them back. Email won't do it. A letter will.

Win-back opportunity
04

You're printing and posting reminders in-house

If your receptionist is printing on a desktop printer, stuffing envelopes and buying stamps at the Post Office, you're paying over the odds and pulling your team away from the front desk.

Operational inefficiency
05

The big chains have professional marketing. You don't.

CVS Group and Pets at Home invest heavily in client communication. Independent practices can compete but only by building the same habit of regular, professional contact.

Competitive pressure
06

New pet owners nearby don't know you're there

Someone moved into your postcode six months ago with a new puppy. They've registered elsewhere. A targeted postcard campaign to new movers puts your name in front of them first.

New client acquisition
How we help

Everything posted. Nothing for you to worry about.

You tell us who to write to and when. We handle the print, the data, the envelopes and the posting. Your practice name lands on doorsteps professionally, reliably, every time.

Reminder letters, printed and posted for you

Vaccination reminders, annual health checks, dental month letters we take your data, print, stuff and post. You don't touch a thing.

Targeted postcards to local pet owners

We can target by postcode, new movers and household type. A 500-postcard campaign within two miles of your practice is a straightforward job for us.

Same-day dispatch when it matters

Urgent run of letters? Seasonal campaign you've left late? We offer same-day dispatch from our facility near Liverpool. Your mail doesn't wait.

Postage at Royal Mail rates nothing added on top

We don't mark up postage. You pay exactly what Royal Mail charges, shown as a separate line on your quote. Most suppliers don't do this. We always do.

Data handled properly MPS, deceased, gone-away suppression

We clean your data before anything is posted. No wasted spend on bad addresses and no risk of sending to someone who shouldn't receive mail.

Get started today

Get a quote for your practice in minutes.

Tell us roughly what you need reminders, postcards, a lapsed client letter and we'll come back with a clear, itemised quote. No obligation, no pushy follow-ups.

  • Personalised with your practice name and branding
  • Printed, folded, enveloped and posted
  • Royal Mail postage at cost, shown separately
  • Your data returned to you, cleaned
  • No minimum contract order as you need
  • Proof supplied before anything is printed
Get a quote →
What we send for vet practices

Every mailing a vet practice needs, handled.

From weekly reminder runs to one-off local campaigns, we print and post it all.

Vaccination reminders

Personalised letters to clients whose pets are due for boosters. We can send these weekly from your exported data.

→ “Max is due his annual booster this month”

Annual health check letters

Prompt clients to book a wellness appointment. Especially effective in spring and autumn.

→ Typically 8–12% booking rate from a single send

Lapsed client reactivation

Target clients who haven't visited in 12–24 months with a warm personal letter from the practice team.

→ Often your highest-ROI mailing

New mover campaigns

Target recently moved households within your catchment area. We supply the data you supply the offer.

→ First registration offer or free consultation

Seasonal campaigns

Flea and tick season, dental month, senior pet health checks. A postcard by postcode keeps your name front of mind.

→ Ideal 500–2,000 piece campaigns

Practice newsletters

A quarterly folded newsletter keeps clients connected between appointments. We print and post the lot.

→ Builds trust better than any email
Why now matters

The CMA changes are coming. Your clients will be comparing you.

The Competition and Markets Authority ruled in March 2026 that vet practices must publish prices and be listed on a price comparison website. The practices already communicating with clients regularly will retain them. The ones that aren't will lose them to a competitor they never saw coming.

March 2026
CMA announces legally binding reforms including price caps and mandatory price list publication across all practices.
December 2026
Practices must display ownership information and publish price lists online and in-practice.
March 2027
Prescription fee caps begin for larger vet groups. Price comparison website launches for consumers.
September 2027
Full rollout across all practices. Itemised billing required for all treatments over £500.

The practices that keep in touch will keep their clients.

A price comparison website doesn't know that your vet called on a Saturday to check on a poorly cat. A letter from you does. Regular personal communication is how independent practices compete with the big chains and always has been.

We help you build that communication into a routine. Not a once-a-year flurry a steady, reliable presence in your clients' letterboxes that keeps your practice front of mind.

Get a quote today →
The process

From your data to your clients' doorsteps

We've made this as simple as possible. You don't need a big team or a marketing budget. Just a list and a message.

1

Tell us what you need

Reminders, postcards, a lapsed client letter — let us know the format, quantity and who it's going to.

2

Sort the artwork

Use your own design, send us your branding and we'll lay it out, or ask us to design it from scratch. Your call.

3

We clean your data

MPS, deceased and gone-away suppression so every piece goes to the right person and nothing is wasted.

4

We print, stuff and post

Your mail is printed, folded, enveloped and handed to Royal Mail — often same-day if needed.

5

Clear invoice, no surprises

Print and Royal Mail postage shown as separate lines. No hidden fees. No markup. Ever.

What to expect

Straightforward pricing no surprises

We quote every job individually, but here's an honest indication of what most vet practices spend. Postage is always shown separately at Royal Mail cost.

Starter

Reminder letters

From around £85 for 250 letters + postage at cost
  • Personalised A4 letter in C5 envelope
  • Your logo, wording and signature
  • Data cleaned and suppressed
  • Royal Mail postage shown separately
  • PDF proof before print
  • Same-week turnaround
Get a quote
Most popular

Postcard campaigns

From around £120 for 500 postcards + postage at cost
  • A5 or A6 full-colour postcard
  • Targeted by postcode or your client list
  • Design support available if needed
  • Postage shown separately, at cost
  • Ideal for seasonal or new mover campaigns
  • Same-day dispatch available
Get a quote
Ongoing

Weekly reminder runs

Quoted by volume no contract required
  • Template and data held on file
  • You send the export, we post it
  • No re-briefing each time
  • Consistent quality, every run
  • Invoiced per run
  • Cancel or pause any time
Get a quote

Your clients' loyalty starts
in their letterbox.

Get a clear, itemised quote for your practice. No obligation, no pushy follow-ups.

Get a quote →
© 2026 Mailings Direct Ltd  ·  Near Liverpool, serving UK vet practices nationwide Home  ·  About  ·  Get a Quote
Direct Mail for Vet Practices | Mailings Direct
Direct Mail for UK Veterinary Practices

Your clients are about to
start shopping around.
Stay in their letterbox.

The CMA has changed the rules. From late 2026, every vet practice must publish prices and compete on a comparison website. The practices that communicate regularly with their clients will keep them. The ones that don't, won't.

90%+
of direct mail is opened and read
13+
years printing and posting for UK businesses
£0
postage markup Royal Mail rates only
Example direct mail postcard for a pet care practice
The challenge

What's working against your practice right now

You've built your client list over years. But a quiet client isn't a loyal client. The CMA changes mean pet owners will be actively encouraged to look elsewhere. Here's what's at stake.

01

Clients who haven't heard from you forget you exist

Most practices only contact clients when they call to book. Between appointments there's silence and that's where loyalty erodes, especially when a comparison website launches telling owners to shop around.

Retention risk
02

Vaccination and health check reminders go unsent

Your practice management system knows when every patient is due. But if that reminder isn't going out by post, many clients miss the appointment and some never rebook.

Missed revenue
03

Lapsed clients cost more to replace than to retain

A client you haven't seen in 18 months is nearly gone. A well-timed personal letter from a practice they already trust brings many of them back. Email won't do it. A letter will.

Win-back opportunity
04

You're printing and posting reminders in-house

If your receptionist is printing on a desktop printer, stuffing envelopes and buying stamps at the Post Office, you're paying over the odds and pulling your team away from the front desk.

Operational inefficiency
05

The big chains have professional marketing. You don't.

CVS Group and Pets at Home invest heavily in client communication. Independent practices can compete but only by building the same habit of regular, professional contact.

Competitive pressure
06

New pet owners nearby don't know you're there

Someone moved into your postcode six months ago with a new puppy. They've registered elsewhere. A targeted postcard campaign to new movers puts your name in front of them first.

New client acquisition
How we help

Everything posted. Nothing for you to worry about.

You tell us who to write to and when. We handle the print, the data, the envelopes and the posting. Your practice name lands on doorsteps professionally, reliably, every time.

Reminder letters, printed and posted for you

Vaccination reminders, annual health checks, dental month letters we take your data, print, stuff and post. You don't touch a thing.

Targeted postcards to local pet owners

We can target by postcode, new movers and household type. A 500-postcard campaign within two miles of your practice is a straightforward job for us.

Same-day dispatch when it matters

Urgent run of letters? Seasonal campaign you've left late? We offer same-day dispatch from our facility near Liverpool. Your mail doesn't wait.

Postage at Royal Mail rates nothing added on top

We don't mark up postage. You pay exactly what Royal Mail charges, shown as a separate line on your quote. Most suppliers don't do this. We always do.

Data handled properly MPS, deceased, gone-away suppression

We clean your data before anything is posted. No wasted spend on bad addresses and no risk of sending to someone who shouldn't receive mail.

Get started today

Get a quote for your practice in minutes.

Tell us roughly what you need reminders, postcards, a lapsed client letter and we'll come back with a clear, itemised quote. No obligation, no pushy follow-ups.

  • Personalised with your practice name and branding
  • Printed, folded, enveloped and posted
  • Royal Mail postage at cost, shown separately
  • Your data returned to you, cleaned
  • No minimum contract order as you need
  • Proof supplied before anything is printed
Get a quote →
What we send for vet practices

Every mailing a vet practice needs, handled.

From weekly reminder runs to one-off local campaigns, we print and post it all.

Vaccination reminders

Personalised letters to clients whose pets are due for boosters. We can send these weekly from your exported data.

→ “Max is due his annual booster this month”

Annual health check letters

Prompt clients to book a wellness appointment. Especially effective in spring and autumn.

→ Typically 8–12% booking rate from a single send

Lapsed client reactivation

Target clients who haven't visited in 12–24 months with a warm personal letter from the practice team.

→ Often your highest-ROI mailing

New mover campaigns

Target recently moved households within your catchment area. We supply the data you supply the offer.

→ First registration offer or free consultation

Seasonal campaigns

Flea and tick season, dental month, senior pet health checks. A postcard by postcode keeps your name front of mind.

→ Ideal 500–2,000 piece campaigns

Practice newsletters

A quarterly folded newsletter keeps clients connected between appointments. We print and post the lot.

→ Builds trust better than any email
Why now matters

The CMA changes are coming. Your clients will be comparing you.

The Competition and Markets Authority ruled in March 2026 that vet practices must publish prices and be listed on a price comparison website. The practices already communicating with clients regularly will retain them. The ones that aren't will lose them to a competitor they never saw coming.

March 2026
CMA announces legally binding reforms including price caps and mandatory price list publication across all practices.
December 2026
Practices must display ownership information and publish price lists online and in-practice.
March 2027
Prescription fee caps begin for larger vet groups. Price comparison website launches for consumers.
September 2027
Full rollout across all practices. Itemised billing required for all treatments over £500.

The practices that keep in touch will keep their clients.

A price comparison website doesn't know that your vet called on a Saturday to check on a poorly cat. A letter from you does. Regular personal communication is how independent practices compete with the big chains and always has been.

We help you build that communication into a routine. Not a once-a-year flurry a steady, reliable presence in your clients' letterboxes that keeps your practice front of mind.

Get a quote today →
The process

From your data to your clients' doorsteps

We've made this as simple as possible. You don't need a big team or a marketing budget. Just a list and a message.

1

Tell us what you need

Reminders, postcards, a lapsed client letter — let us know the format, quantity and who it's going to.

2

Sort the artwork

Use your own design, send us your branding and we'll lay it out, or ask us to design it from scratch. Your call.

3

We clean your data

MPS, deceased and gone-away suppression so every piece goes to the right person and nothing is wasted.

4

We print, stuff and post

Your mail is printed, folded, enveloped and handed to Royal Mail — often same-day if needed.

5

Clear invoice, no surprises

Print and Royal Mail postage shown as separate lines. No hidden fees. No markup. Ever.

What to expect

Straightforward pricing no surprises

We quote every job individually, but here's an honest indication of what most vet practices spend. Postage is always shown separately at Royal Mail cost.

Starter

Reminder letters

From around £85 for 250 letters + postage at cost
  • Personalised A4 letter in C5 envelope
  • Your logo, wording and signature
  • Data cleaned and suppressed
  • Royal Mail postage shown separately
  • PDF proof before print
  • Same-week turnaround
Get a quote
Most popular

Postcard campaigns

From around £120 for 500 postcards + postage at cost
  • A5 or A6 full-colour postcard
  • Targeted by postcode or your client list
  • Design support available if needed
  • Postage shown separately, at cost
  • Ideal for seasonal or new mover campaigns
  • Same-day dispatch available
Get a quote
Ongoing

Weekly reminder runs

Quoted by volume no contract required
  • Template and data held on file
  • You send the export, we post it
  • No re-briefing each time
  • Consistent quality, every run
  • Invoiced per run
  • Cancel or pause any time
Get a quote

Your clients' loyalty starts
in their letterbox.

Get a clear, itemised quote for your practice. No obligation, no pushy follow-ups.

Get a quote →
© 2026 Mailings Direct Ltd  ·  Near Liverpool, serving UK vet practices nationwide Home  ·  About  ·  Get a Quote
Direct Mail for Vet Practices | Mailings Direct
Direct Mail for UK Veterinary Practices

Your clients are about to
start shopping around.
Stay in their letterbox.

The CMA has changed the rules. From late 2026, every vet practice must publish prices and compete on a comparison website. The practices that communicate regularly with their clients will keep them. The ones that don't, won't.

90%+
of direct mail is opened and read
13+
years printing and posting for UK businesses
£0
postage markup Royal Mail rates only
Example direct mail postcard for a pet care practice
The challenge

What's working against your practice right now

You've built your client list over years. But a quiet client isn't a loyal client. The CMA changes mean pet owners will be actively encouraged to look elsewhere. Here's what's at stake.

01

Clients who haven't heard from you forget you exist

Most practices only contact clients when they call to book. Between appointments there's silence and that's where loyalty erodes, especially when a comparison website launches telling owners to shop around.

Retention risk
02

Vaccination and health check reminders go unsent

Your practice management system knows when every patient is due. But if that reminder isn't going out by post, many clients miss the appointment and some never rebook.

Missed revenue
03

Lapsed clients cost more to replace than to retain

A client you haven't seen in 18 months is nearly gone. A well-timed personal letter from a practice they already trust brings many of them back. Email won't do it. A letter will.

Win-back opportunity
04

You're printing and posting reminders in-house

If your receptionist is printing on a desktop printer, stuffing envelopes and buying stamps at the Post Office, you're paying over the odds and pulling your team away from the front desk.

Operational inefficiency
05

The big chains have professional marketing. You don't.

CVS Group and Pets at Home invest heavily in client communication. Independent practices can compete but only by building the same habit of regular, professional contact.

Competitive pressure
06

New pet owners nearby don't know you're there

Someone moved into your postcode six months ago with a new puppy. They've registered elsewhere. A targeted postcard campaign to new movers puts your name in front of them first.

New client acquisition
How we help

Everything posted. Nothing for you to worry about.

You tell us who to write to and when. We handle the print, the data, the envelopes and the posting. Your practice name lands on doorsteps professionally, reliably, every time.

Reminder letters, printed and posted for you

Vaccination reminders, annual health checks, dental month letters we take your data, print, stuff and post. You don't touch a thing.

Targeted postcards to local pet owners

We can target by postcode, new movers and household type. A 500-postcard campaign within two miles of your practice is a straightforward job for us.

Same-day dispatch when it matters

Urgent run of letters? Seasonal campaign you've left late? We offer same-day dispatch from our facility near Liverpool. Your mail doesn't wait.

Postage at Royal Mail rates nothing added on top

We don't mark up postage. You pay exactly what Royal Mail charges, shown as a separate line on your quote. Most suppliers don't do this. We always do.

Data handled properly MPS, deceased, gone-away suppression

We clean your data before anything is posted. No wasted spend on bad addresses and no risk of sending to someone who shouldn't receive mail.

Get started today

Get a quote for your practice in minutes.

Tell us roughly what you need reminders, postcards, a lapsed client letter and we'll come back with a clear, itemised quote. No obligation, no pushy follow-ups.

  • Personalised with your practice name and branding
  • Printed, folded, enveloped and posted
  • Royal Mail postage at cost, shown separately
  • Your data returned to you, cleaned
  • No minimum contract order as you need
  • Proof supplied before anything is printed
Get a quote →
What we send for vet practices

Every mailing a vet practice needs, handled.

From weekly reminder runs to one-off local campaigns, we print and post it all.

Vaccination reminders

Personalised letters to clients whose pets are due for boosters. We can send these weekly from your exported data.

→ “Max is due his annual booster this month”

Annual health check letters

Prompt clients to book a wellness appointment. Especially effective in spring and autumn.

→ Typically 8–12% booking rate from a single send

Lapsed client reactivation

Target clients who haven't visited in 12–24 months with a warm personal letter from the practice team.

→ Often your highest-ROI mailing

New mover campaigns

Target recently moved households within your catchment area. We supply the data you supply the offer.

→ First registration offer or free consultation

Seasonal campaigns

Flea and tick season, dental month, senior pet health checks. A postcard by postcode keeps your name front of mind.

→ Ideal 500–2,000 piece campaigns

Practice newsletters

A quarterly folded newsletter keeps clients connected between appointments. We print and post the lot.

→ Builds trust better than any email
Why now matters

The CMA changes are coming. Your clients will be comparing you.

The Competition and Markets Authority ruled in March 2026 that vet practices must publish prices and be listed on a price comparison website. The practices already communicating with clients regularly will retain them. The ones that aren't will lose them to a competitor they never saw coming.

March 2026
CMA announces legally binding reforms including price caps and mandatory price list publication across all practices.
December 2026
Practices must display ownership information and publish price lists online and in-practice.
March 2027
Prescription fee caps begin for larger vet groups. Price comparison website launches for consumers.
September 2027
Full rollout across all practices. Itemised billing required for all treatments over £500.

The practices that keep in touch will keep their clients.

A price comparison website doesn't know that your vet called on a Saturday to check on a poorly cat. A letter from you does. Regular personal communication is how independent practices compete with the big chains and always has been.

We help you build that communication into a routine. Not a once-a-year flurry a steady, reliable presence in your clients' letterboxes that keeps your practice front of mind.

Get a quote today →
The process

From your data to your clients' doorsteps

We've made this as simple as possible. You don't need a big team or a marketing budget. Just a list and a message.

1

Tell us what you need

Reminders, postcards, a lapsed client letter — let us know the format, quantity and who it's going to.

2

Sort the artwork

Use your own design, send us your branding and we'll lay it out, or ask us to design it from scratch. Your call.

3

We clean your data

MPS, deceased and gone-away suppression so every piece goes to the right person and nothing is wasted.

4

We print, stuff and post

Your mail is printed, folded, enveloped and handed to Royal Mail — often same-day if needed.

5

Clear invoice, no surprises

Print and Royal Mail postage shown as separate lines. No hidden fees. No markup. Ever.

What to expect

Straightforward pricing no surprises

We quote every job individually, but here's an honest indication of what most vet practices spend. Postage is always shown separately at Royal Mail cost.

Starter

Reminder letters

From around £85 for 250 letters + postage at cost
  • Personalised A4 letter in C5 envelope
  • Your logo, wording and signature
  • Data cleaned and suppressed
  • Royal Mail postage shown separately
  • PDF proof before print
  • Same-week turnaround
Get a quote
Most popular

Postcard campaigns

From around £120 for 500 postcards + postage at cost
  • A5 or A6 full-colour postcard
  • Targeted by postcode or your client list
  • Design support available if needed
  • Postage shown separately, at cost
  • Ideal for seasonal or new mover campaigns
  • Same-day dispatch available
Get a quote
Ongoing

Weekly reminder runs

Quoted by volume no contract required
  • Template and data held on file
  • You send the export, we post it
  • No re-briefing each time
  • Consistent quality, every run
  • Invoiced per run
  • Cancel or pause any time
Get a quote

Your clients' loyalty starts
in their letterbox.

Get a clear, itemised quote for your practice. No obligation, no pushy follow-ups.

Get a quote →
© 2026 Mailings Direct Ltd  ·  Near Liverpool, serving UK vet practices nationwide Home  ·  About  ·  Get a Quote