The CMA has changed the rules. From late 2026, every vet practice must publish prices and compete on a comparison website. The practices that communicate regularly with their clients will keep them. The ones that don't, won't.
You've built your client list over years. But a quiet client isn't a loyal client. The CMA changes mean pet owners will be actively encouraged to look elsewhere. Here's what's at stake.
Most practices only contact clients when they call to book. Between appointments there's silence and that's where loyalty erodes, especially when a comparison website launches telling owners to shop around.
Retention riskYour practice management system knows when every patient is due. But if that reminder isn't going out by post, many clients miss the appointment and some never rebook.
Missed revenueA client you haven't seen in 18 months is nearly gone. A well-timed personal letter from a practice they already trust brings many of them back. Email won't do it. A letter will.
Win-back opportunityIf your receptionist is printing on a desktop printer, stuffing envelopes and buying stamps at the Post Office, you're paying over the odds and pulling your team away from the front desk.
Operational inefficiencyCVS Group and Pets at Home invest heavily in client communication. Independent practices can compete but only by building the same habit of regular, professional contact.
Competitive pressureSomeone moved into your postcode six months ago with a new puppy. They've registered elsewhere. A targeted postcard campaign to new movers puts your name in front of them first.
New client acquisitionYou tell us who to write to and when. We handle the print, the data, the envelopes and the posting. Your practice name lands on doorsteps professionally, reliably, every time.
Vaccination reminders, annual health checks, dental month letters we take your data, print, stuff and post. You don't touch a thing.
We can target by postcode, new movers and household type. A 500-postcard campaign within two miles of your practice is a straightforward job for us.
Urgent run of letters? Seasonal campaign you've left late? We offer same-day dispatch from our facility near Liverpool. Your mail doesn't wait.
We don't mark up postage. You pay exactly what Royal Mail charges, shown as a separate line on your quote. Most suppliers don't do this. We always do.
We clean your data before anything is posted. No wasted spend on bad addresses and no risk of sending to someone who shouldn't receive mail.
Tell us roughly what you need reminders, postcards, a lapsed client letter and we'll come back with a clear, itemised quote. No obligation, no pushy follow-ups.
From weekly reminder runs to one-off local campaigns, we print and post it all.
Personalised letters to clients whose pets are due for boosters. We can send these weekly from your exported data.
Prompt clients to book a wellness appointment. Especially effective in spring and autumn.
Target clients who haven't visited in 12–24 months with a warm personal letter from the practice team.
Target recently moved households within your catchment area. We supply the data you supply the offer.
Flea and tick season, dental month, senior pet health checks. A postcard by postcode keeps your name front of mind.
A quarterly folded newsletter keeps clients connected between appointments. We print and post the lot.
The Competition and Markets Authority ruled in March 2026 that vet practices must publish prices and be listed on a price comparison website. The practices already communicating with clients regularly will retain them. The ones that aren't will lose them to a competitor they never saw coming.
A price comparison website doesn't know that your vet called on a Saturday to check on a poorly cat. A letter from you does. Regular personal communication is how independent practices compete with the big chains and always has been.
We help you build that communication into a routine. Not a once-a-year flurry a steady, reliable presence in your clients' letterboxes that keeps your practice front of mind.
Get a quote today →We've made this as simple as possible. You don't need a big team or a marketing budget. Just a list and a message.
Reminders, postcards, a lapsed client letter — let us know the format, quantity and who it's going to.
Use your own design, send us your branding and we'll lay it out, or ask us to design it from scratch. Your call.
MPS, deceased and gone-away suppression so every piece goes to the right person and nothing is wasted.
Your mail is printed, folded, enveloped and handed to Royal Mail — often same-day if needed.
Print and Royal Mail postage shown as separate lines. No hidden fees. No markup. Ever.
We quote every job individually, but here's an honest indication of what most vet practices spend. Postage is always shown separately at Royal Mail cost.
Get a clear, itemised quote for your practice. No obligation, no pushy follow-ups.
Get a quote →The CMA has changed the rules. From late 2026, every vet practice must publish prices and compete on a comparison website. The practices that communicate regularly with their clients will keep them. The ones that don't, won't.
You've built your client list over years. But a quiet client isn't a loyal client. The CMA changes mean pet owners will be actively encouraged to look elsewhere. Here's what's at stake.
Most practices only contact clients when they call to book. Between appointments there's silence and that's where loyalty erodes, especially when a comparison website launches telling owners to shop around.
Retention riskYour practice management system knows when every patient is due. But if that reminder isn't going out by post, many clients miss the appointment and some never rebook.
Missed revenueA client you haven't seen in 18 months is nearly gone. A well-timed personal letter from a practice they already trust brings many of them back. Email won't do it. A letter will.
Win-back opportunityIf your receptionist is printing on a desktop printer, stuffing envelopes and buying stamps at the Post Office, you're paying over the odds and pulling your team away from the front desk.
Operational inefficiencyCVS Group and Pets at Home invest heavily in client communication. Independent practices can compete but only by building the same habit of regular, professional contact.
Competitive pressureSomeone moved into your postcode six months ago with a new puppy. They've registered elsewhere. A targeted postcard campaign to new movers puts your name in front of them first.
New client acquisitionYou tell us who to write to and when. We handle the print, the data, the envelopes and the posting. Your practice name lands on doorsteps professionally, reliably, every time.
Vaccination reminders, annual health checks, dental month letters we take your data, print, stuff and post. You don't touch a thing.
We can target by postcode, new movers and household type. A 500-postcard campaign within two miles of your practice is a straightforward job for us.
Urgent run of letters? Seasonal campaign you've left late? We offer same-day dispatch from our facility near Liverpool. Your mail doesn't wait.
We don't mark up postage. You pay exactly what Royal Mail charges, shown as a separate line on your quote. Most suppliers don't do this. We always do.
We clean your data before anything is posted. No wasted spend on bad addresses and no risk of sending to someone who shouldn't receive mail.
Tell us roughly what you need reminders, postcards, a lapsed client letter and we'll come back with a clear, itemised quote. No obligation, no pushy follow-ups.
From weekly reminder runs to one-off local campaigns, we print and post it all.
Personalised letters to clients whose pets are due for boosters. We can send these weekly from your exported data.
Prompt clients to book a wellness appointment. Especially effective in spring and autumn.
Target clients who haven't visited in 12–24 months with a warm personal letter from the practice team.
Target recently moved households within your catchment area. We supply the data you supply the offer.
Flea and tick season, dental month, senior pet health checks. A postcard by postcode keeps your name front of mind.
A quarterly folded newsletter keeps clients connected between appointments. We print and post the lot.
The Competition and Markets Authority ruled in March 2026 that vet practices must publish prices and be listed on a price comparison website. The practices already communicating with clients regularly will retain them. The ones that aren't will lose them to a competitor they never saw coming.
A price comparison website doesn't know that your vet called on a Saturday to check on a poorly cat. A letter from you does. Regular personal communication is how independent practices compete with the big chains and always has been.
We help you build that communication into a routine. Not a once-a-year flurry a steady, reliable presence in your clients' letterboxes that keeps your practice front of mind.
Get a quote today →We've made this as simple as possible. You don't need a big team or a marketing budget. Just a list and a message.
Reminders, postcards, a lapsed client letter — let us know the format, quantity and who it's going to.
Use your own design, send us your branding and we'll lay it out, or ask us to design it from scratch. Your call.
MPS, deceased and gone-away suppression so every piece goes to the right person and nothing is wasted.
Your mail is printed, folded, enveloped and handed to Royal Mail — often same-day if needed.
Print and Royal Mail postage shown as separate lines. No hidden fees. No markup. Ever.
We quote every job individually, but here's an honest indication of what most vet practices spend. Postage is always shown separately at Royal Mail cost.
Get a clear, itemised quote for your practice. No obligation, no pushy follow-ups.
Get a quote →The CMA has changed the rules. From late 2026, every vet practice must publish prices and compete on a comparison website. The practices that communicate regularly with their clients will keep them. The ones that don't, won't.
You've built your client list over years. But a quiet client isn't a loyal client. The CMA changes mean pet owners will be actively encouraged to look elsewhere. Here's what's at stake.
Most practices only contact clients when they call to book. Between appointments there's silence and that's where loyalty erodes, especially when a comparison website launches telling owners to shop around.
Retention riskYour practice management system knows when every patient is due. But if that reminder isn't going out by post, many clients miss the appointment and some never rebook.
Missed revenueA client you haven't seen in 18 months is nearly gone. A well-timed personal letter from a practice they already trust brings many of them back. Email won't do it. A letter will.
Win-back opportunityIf your receptionist is printing on a desktop printer, stuffing envelopes and buying stamps at the Post Office, you're paying over the odds and pulling your team away from the front desk.
Operational inefficiencyCVS Group and Pets at Home invest heavily in client communication. Independent practices can compete but only by building the same habit of regular, professional contact.
Competitive pressureSomeone moved into your postcode six months ago with a new puppy. They've registered elsewhere. A targeted postcard campaign to new movers puts your name in front of them first.
New client acquisitionYou tell us who to write to and when. We handle the print, the data, the envelopes and the posting. Your practice name lands on doorsteps professionally, reliably, every time.
Vaccination reminders, annual health checks, dental month letters we take your data, print, stuff and post. You don't touch a thing.
We can target by postcode, new movers and household type. A 500-postcard campaign within two miles of your practice is a straightforward job for us.
Urgent run of letters? Seasonal campaign you've left late? We offer same-day dispatch from our facility near Liverpool. Your mail doesn't wait.
We don't mark up postage. You pay exactly what Royal Mail charges, shown as a separate line on your quote. Most suppliers don't do this. We always do.
We clean your data before anything is posted. No wasted spend on bad addresses and no risk of sending to someone who shouldn't receive mail.
Tell us roughly what you need reminders, postcards, a lapsed client letter and we'll come back with a clear, itemised quote. No obligation, no pushy follow-ups.
From weekly reminder runs to one-off local campaigns, we print and post it all.
Personalised letters to clients whose pets are due for boosters. We can send these weekly from your exported data.
Prompt clients to book a wellness appointment. Especially effective in spring and autumn.
Target clients who haven't visited in 12–24 months with a warm personal letter from the practice team.
Target recently moved households within your catchment area. We supply the data you supply the offer.
Flea and tick season, dental month, senior pet health checks. A postcard by postcode keeps your name front of mind.
A quarterly folded newsletter keeps clients connected between appointments. We print and post the lot.
The Competition and Markets Authority ruled in March 2026 that vet practices must publish prices and be listed on a price comparison website. The practices already communicating with clients regularly will retain them. The ones that aren't will lose them to a competitor they never saw coming.
A price comparison website doesn't know that your vet called on a Saturday to check on a poorly cat. A letter from you does. Regular personal communication is how independent practices compete with the big chains and always has been.
We help you build that communication into a routine. Not a once-a-year flurry a steady, reliable presence in your clients' letterboxes that keeps your practice front of mind.
Get a quote today →We've made this as simple as possible. You don't need a big team or a marketing budget. Just a list and a message.
Reminders, postcards, a lapsed client letter — let us know the format, quantity and who it's going to.
Use your own design, send us your branding and we'll lay it out, or ask us to design it from scratch. Your call.
MPS, deceased and gone-away suppression so every piece goes to the right person and nothing is wasted.
Your mail is printed, folded, enveloped and handed to Royal Mail — often same-day if needed.
Print and Royal Mail postage shown as separate lines. No hidden fees. No markup. Ever.
We quote every job individually, but here's an honest indication of what most vet practices spend. Postage is always shown separately at Royal Mail cost.
Get a clear, itemised quote for your practice. No obligation, no pushy follow-ups.
Get a quote →