Most businesses want the same thing: more leads, more enquiries and more sales.
Yet let’s be honest…sometimes it feels like you’re waving your arms in the air shouting “HELLOOOO, I EXIST!” while your perfect customer scrolls right past.
Sound familiar?
Here are some BIG frustrations most businesses face:
“I need more customers… but I don’t know where they are!”
You’re posting content, attending networking events, maybe even running ads, but you’re still thinking:
Where are the people who actually want what I sell?
“I wish leads were easier to generate.”
Every coach, every marketer and every guru seems to have a different answer:
Content
Ads
Funnels
TikTok
Cold outreach
Carrier pigeon
(Okay maybe not that last one, but I’d try it once!)
There isn’t ONE perfect strategy, there’s just the strategy that fits your buyer.
The moment you understand how your buyer thinks… everything changes.
Your buyers don’t wake up in the morning thinking about your product.
They wake up thinking about their problem.
If your marketing only talks about features, benefits, or how amazing you are… you’re talking to yourself, not to them.
Example: Instead of:
“We offer professional printing and mailing services.”
Try:
“Struggling to get customers to actually read your marketing? Here’s how to get a 95% open rate…”
See the difference?
You just entered their brain.
So, what actually works right now?
Here’s the simple formula most businesses overlook:
This works whether you sell coaching, healthcare services, golf clothing, B2B or cupcakes.
Because psychology doesn’t change.
Humans are humans.
Final thought
If lead generation feels hard, here’s the truth no one likes to say:
It’s not about doing MORE marketing. It’s about doing marketing that actually speaks to the person you want to attract.
Understanding the buyer’s mind is the difference between:
❌ shouting into the void and ✔️ speaking directly to someone who’s already listening
Question for you…
What’s the ONE thing your ideal customer is frustrated about today?
Answer that in your content, and you’ll never run out of leads.
Want to turn your content into a steady stream of leads, without the guesswork?
Check out our free guide and funnel to go from lead magnet → consult ⇒ conversion.
Grab the free guide & start your lead-gen funnel →