In today’s world, people are busier and more distracted than ever. Even when your customers or patients want to take action, life often gets in the way. That is why relying on a single marketing touchpoint, such as one postcard or one email, is rarely enough to deliver consistent results.
At Mailings Direct, we understand that successful marketing is not about chasing harder. It is about showing up smarter. That is where our SmarterSend 32 Touchpoint Strategy makes the difference.
Why One Touchpoint Fails
Picture this: your customer receives a postcard through the post. They are interested, but at that moment they are rushing to work, managing family life or heading into a meeting. By the time they remember, your message has been buried under a long list of other priorities.
The outcome? Missed opportunities, not because they did not care, but because you were not present when they were ready.
SmarterSend: Flipping the Script
Instead of relying on a single postcard to do all the hard work, SmarterSend transforms one piece of mail into multiple opportunities for your customers to respond.
By combining traditional direct mail with digital follow ups such as email reminders, social media retargeting and other intelligent touchpoints, you remain visible at the right moments.
It is not about putting more pressure on your audience. It is about creating a natural flow of reminders that keeps your brand top of mind until they are ready to take action.
Why It Works
- Repetition builds trust. Research shows it often takes several interactions before someone feels confident enough to make a decision.
- Consistent visibility increases response rates. Rather than hoping one postcard arrives at the perfect time, you create 32 opportunities to connect.
- Automation saves you time. With SmarterSend, you do not need to manually follow up. The system manages it for you.
Real-World Examples
- Dentists: A single postcard might be forgotten, but follow up emails and social reminders help patients book that long-overdue check-up.
- Gyms: A direct mail offer for a free trial, supported by digital prompts, encourages sign-ups at the moment motivation strikes.
Retailers: A postcard about a seasonal sale, combined with targeted online ads, ensures customers are reminded until they are ready to buy.
Ready to See How It Can Work for You?
If you are looking for a way to make your marketing more effective, the 32 Touchpoint Strategy could be exactly what your business needs. Let us have a no-pressure chat about how it could help you reach more people, build trust and generate better results.
