In a digital world overflowing with ads, it’s no secret that one impression isn’t enough. Research shows it takes 8–16 touchpoints for your message to truly stick. That’s where SmarterSend steps in, giving your business the power of repeat exposure without the guesswork.
Why 8–16 Impressions Matter
Think about your own inbox, mailbox, and social feeds. We see thousands of messages every day, but how many do we actually remember? Studies reveal that customers need to see your brand multiple times before they trust it enough to act.
This is exactly why traditional direct mail, when done right, is still a powerhouse. Combining direct mail with digital retargeting ensures your ad doesn’t just get tossed in the trash, it gets remembered, acted on, and shared.
SmarterSend: The Modern Direct Mail Advantage
SmarterSend takes the best parts of proven direct mail campaigns and makes them smarter. Here’s how:
✅ Automated Campaigns – Send personalised postcards, letters, and flyers to your best prospects, without lifting a finger.
✅ Built-In Retargeting – Make sure the same audience sees your offer online, in their mailbox, and across channels.
✅ Trackable Results – Know exactly when your mail arrives and who engages — no more “spray and pray.”
✅ Affordable Repetition – Reach the same prospect 8–16 times, cost-effectively. No wasted spend, just maximum impact.
Make Your Brand Unmissable
SmarterSend helps you turn cold prospects into loyal customers by combining the timeless impact of physical mail with the precision of digital marketing.
Your competitors might send one piece of mail and hope for the best. You’ll show up 8–16 times, exactly when your audience is ready to buy.
Ready to Get Started?
If you’re looking to modernise your direct mail and integrate it with your digital marketing, SmartSend is the solution for you.
Visit smartersend.app to get started.
Or call us on 0151 393 1409 to speak to our team about your next campaign.
SmartSend from Mailings Direct, bringing intelligence to your letterbox.