The Campaign Confidence Package

Feel more confident before you spend thousands on direct mail.

Before your campaign goes to print, make sure the data, message, format and measurement are working together.

Campaign Confidence ReviewBefore anything is printed
  • Your dataDuplicates and issues removed
  • Your messageSpeaking clearly to the right people
  • Your mailing formatOne recommended route
  • How it will stand outFormat, envelope, colour, presentation
  • How success will be measuredAgreed before it goes out
Then we manage the whole mailing, if you decide to proceed.

We help you make the important decisions before the expensive part begins.

The Campaign Confidence Package gives you an expert review of your direct mail campaign before production, followed by full campaign management if you decide to proceed. So instead of simply printing what you send us, we make sure it is ready to work.

Before your campaign goes out, we'll look at

Your data

We'll review the file for duplicates, cleanliness and obvious issues that could waste print and postage.

Your message

We'll look at the creative and copy and ask whether it is speaking clearly to the people you actually want to reach.

Your mailing format

Letter? Postcard? Envelope pack? Something more unusual? Rather than giving you a long menu of options, we'll recommend the approach we believe best fits your audience and objective.

How it will stand out

We'll consider practical ways to make the mailpiece more noticeable, from format and envelope choice to colour and presentation.

How success will be measured

Before the campaign goes out, we'll agree what a worthwhile result looks like and how you'll track it.

One recommended campaign route, not a long menu of options.

Review my campaign

Then we manage the whole mailing

If you decide to proceed, your dedicated account manager can coordinate everything from here.

  • 01Data handling
  • 02Print
  • 03Personalisation
  • 04Fulfilment
  • 05Postage
  • 06Campaign production
  • 07Measurement setup
  • One team. One point of contact. One recommended campaign route.

Why do this before production?

Because once thousands of pieces have been printed and posted, it is too late to discover that:

  • the data contained unnecessary duplicates
  • the message wasn't clear enough
  • the format wasn't right for the audience
  • there was no reliable way of measuring response

The Campaign Confidence Package is designed to find those issues while there is still time to do something about them.

Built on real direct mail experience

Mailings Direct is a family-run mailing house with decades of direct mail experience. That matters when you're trusting someone with an important campaign.

25+ yearsrunning direct mail for UK businesses
45K+campaigns completed
10M+pieces posted
SR
Simon ReynoldsManaging Director, Patient Plan Direct
A great service and great value. Above all, just a good, honest and hard working couple to deal with alongside their wider team.
★★★★★
CR
Chris RoystonCR Physiotherapy
The combination of online marketing with direct mail was very effective in increasing demand for bookings, at a reasonable cost.
★★★★★
GL
Gemma LangmanCommunications and Events Manager, Salons Direct
They are always very efficient in getting everything out on time, even when we have last minute jobs that need a quick turnaround.
★★★★★

And when an issue does arise, customers tell us it is dealt with quickly.

What you're really buying

Greater confidence that the campaign has been properly thought through before your money is committed, and a team that can then take the whole mailing off your hands.

Not just printing and postage.

Ready to review your next campaign?

Start with your Campaign Confidence Review. Tell us what you're trying to achieve, who you're trying to reach and what you already have. We'll review it and recommend the route we'd take.

Or speak to Dave or Vanessa on 0151 393 1409